Wednesday, October 26, 2005

google.com - review

google.com
content [0-10]: 10
ad layout [0-10]: 9
Made For AdSense: No

If anyone out there is offended by my Made For AdSense site reviews, here's something to comfort you. By the same criteria I'm applying to the other sites, it would seem Google is a Made For AdSense site. It just goes to show that my use of the "Made For AdSense" label is loosely defined.

Why does Google fit the description? They make most their money from ads.

Google shares soar on hearty revenue report (October 21, 2005)

Google said it generated $885 million, or 56 percent of total revenue, from ads on its own Web sites, compared with $675 million, or 43 percent of total revenue, that was generated from partner sites through its AdSense program.

What about their content? Maybe if you've been living under a rock you might not know what Google does. They have an assortment of services and tools. Oh, and I hear they have a search engine.

And their ad layout? It's clear to most people where the ads end and the search results begin, so the deception is to a minimum. Refer to the following screenshot with the ads highlighted in yellow. The ad at the top is shaded differently, and the ads off to the right can't be confused with actual search results.

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